I found an article about How to Setup a Social Media Business Strategy. This is a very appealing article because businesses have a really hard time figuring out how to run their social media accounts. There are 7 steps.
1. Determine your business objectives for social media
2. Know your audience
3. Choose your “hot buttons”
4. Stake your social media turf
5. Set your social media engagement
6. Plan your resource use
7. Measure your social media results
These steps focus on all aspects of a social media plan. Which is a really nice reference since I am currently an intern at the Louisville Sports commission and I have a large event coming up. This event is a cross country championship where I will be posting on all of our social media sites updates and results at the event. For each event you have to create your social media engagement which can be all the social media accounts and hashtags. This was a great resource for me to follow for my event and future events. i posted a link for reference to anyone that needs more information.