Event planning happens all the time and social media can play a large part in it. I have had personal experience in the sports industry with planning events and there is so much that goes in to it. Adding social media into the mix can allow those followers to be involved with the behind the scenes of the event. Updating social media during the set up of an event, during and after are becoming more and more popular because it is allowing the audience to really become involved. Likes, Favorites Retweets and Shares are all becoming more important to companies/ teams to see how much their fans are involved.
The Louisville Sports Commission for example of a company that will post when they are setting up for events/races, during and after their events. It is important to post about the events so that more and more people in the Louisville area will become aware of them. When we are planning an event it is important to get sponsors also involved on social media so it can expand our following. There is so much that goes into event planning and I enjoy learning each time I participate in a new event.