Crisis communication and social media are a par that goes hand in hand. You can help support one with the other. Social media has given companies that chance to redeem themselves and get their statement out to their audience and public faster. There is quote from the article that stood out to me because every piece of the statement is true to its word. “Google has shortened our patience thresholds and made waiting for information unbearable. And thanks to Facebook and Twitter with their ticker-like activity streams, we expect new information every time we refresh the screen. Everything else is stale.” the article title is Crisis Communication in the Network Age and writte by Eric Schwartzman We become more and more impatient when we can have news stories available immediately. As societies we have grown to living fast pace our Internet is getting faster, getting information faster and much more. It is not a surprise that we have became technology obsessed so having companies make public statements apologizing, clarifying a situation or anything, that it is made first on social media. What better way for these businesses to reach their clients and audience for an important issue that needs to be resolved.